Description
Perfect for breaking the mould with bold alternative styles, Plum brings hair a delicious medley of natural reds and purples with subtle dark blue undertones.
We recommend using Plum with bleached hair to bring out all its juicy colour.
For happy, healthy hair, all our colours contain a conditioning formula.
Each tub contains 88ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials – use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
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