Description
For hair that electrifies, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tinge — just like a pair of classic denim jeans.
While Denim Blue is great for adding shimmering hues to natural hair shades, we recommend using with bleached hair for show-stopping results.
To retain a natural softness, all our colours are made with a conditioning formula that gently nourishes hair.
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush. All products are 100% vegan friendly and cruelty-free.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Methylparaben, Formic Acid, Citric Acid, Basic Blue 99.
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials – use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.

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